Month: October 2020

How Digital Marketing Helps Startups Stand Out Today

How Digital Marketing Helps Startups Stand Out Today

How Digital Marketing Helps Startups Stand Out Today Many startups owe a significant part of their success to digital marketing. Advertisements and promotions online allow them to reach audiences at a lower cost than TV ads or other forms of traditional advertising.  Going digital also lets you create highly targeted campaigns, increase brand awareness in …

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SEO vs SEM - What's the Difference & How to Use Them Together

SEO vs SEM – What’s the Difference & How to Use Them Together

In digital marketing, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are seen as the online landscape’s game-changing forces. Responsible for helping millions of businesses find their path to success by using the Internet to their advantage, SEO and SEM hold pivotal roles in strategies of all types and sizes. Whether you’re a business …

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6 of the Latest Best Practices for Mobile SEO in 2020

6 of the Latest Best Practices for Mobile SEO in 2020

As of last year, over 60 percent of purchases made online took place on mobile phones. One can only imagine that this figure has grown in 2020, especially since many businesses have had to move their operations to the online space. With every technological advancement in smartphone technology, people are expected to spend more and …

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