Social media strategy begins with a comprehensive look into your organization. Your brand, your goals, and the best way to reach your audience are all considered. Combining organic tactics and paid social media advertising, we create an encompassing plan to reach the right audience for your brand. With paid social media campaigns, we can target specific audiences likely to convert, driving your brand awareness and consideration. Your organic content supports this conversion, giving your audience a second reason to love your brand.

Then, we execute on our strategy. By employing content marketing best practices for both paid and organic content, you can instill trust in your audience, creating brand affinity.

By tracking and optimizing ongoing campaigns, we make adjustments as necessary to keep performance where you want it. And, with regular reporting, you always know how your social media platforms are performing.