As a business owner, you should constantly be looking for ways to increase your sales. This is where the constantly evolving world of marketing comes in! No matter what industry you belong to, you can always benefit from digital marketing to successfully promote your business online. Through efficient social media management alone, you can already […]
By Stephen Szortyka In this time and age, online reputation is everything. Whether on a personal or business level, you’ll do what it takes to manage your online reputation as it could have positive or negative repercussions. For this reason, you should check your social media accounts, optimize your business website, and look at what […]
By Stephen Szortyka Most business owners already have some understanding of the benefits of having an online presence. A solid web presence communicates credibility, reaches more people, and allows you to sell your products and services merely by existing. However, a 2019 survey report that 40% of small businesses are still not searchable online, with […]
By Stephen Szortyka For any business that’s looking to excel in digital marketing, it goes without saying that staying ahead of the competition is the main goal of any campaign. As the number of companies that take their promotional efforts up a notch and adopt digital marketing strategies grows each day, the need to stand […]
By Stephen Szortyka If you want your brand to stand out from the crowd, now’s the time to stop posting the same content repeatedly. While content is still essential, it is not the only thing you should be dedicating your time to, especially if it is barely receiving any attention. Plus, there is just so […]
By Stephen Szortyka When creating a website, you need to consider several factors. These factors make or break how your audience will react to your content. Kick-ass website design can engage visitors while a poorly designed one will let your efforts flush down the drain. Here are the factors you should incorporate in your website […]
By Stephen Szortyka Search Engine Optimization (SEO): out of all the different concepts and strategies that encompass the ever-growing digital marketing industry, no other term has ever had a higher level of significance. Commonly regarded as a tactic that sets a level playing field for businesses all over the internet, SEO has helped up-and-comers grow […]
By Stephen Szortyka There are several ways to making the most out of your social media. Whether it be positioning yourself to existing fans/customers or potentially new fans/customers, we will discuss 4 key practices that will help drive reputation. Making the most of your social media presence is crucial in today’ world. Here are some […]
Is Facebook The Right Social Media Platform for My Business? Facebook is by far the largest social media platform that exists today. It has more than 2.2 billion monthly active users (2018) and is currently the most prominent social media platform. With recent introduction of more modern social media platforms (i.e. Twitter, Instagram, and Snapchat) […]
Google, one of the largest search engines, always seems to find ways to innovate and optimize their services to improve the overall user experience and provide the most relevant results. In 2018, we have already seen numerous updates, from Google Images removing the “View Image” option to Google launching an algorithm update last March that caused […]
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