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Marketing & Branding Digital Marketing

3 Ways Your Brand’s Reputation Affects Your Online Presence

A good reputation is one of the foundations of any successful business. It enables a company to promote its products and services to its customers, who then become more inclined to refer the business to their friends and relatives. Unfortunately, many businesses that step into the online world for the first time forget to take […]

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Digital Marketing Marketing & Branding

Marketing Strategy vs Tactics vs Plan – How They Affect Your Business

A well-planned business always consists of three essential factors. It has a business goal, a strategy, and a set of tactics. One of the biggest mistakes businesses make today is not knowing the vital distinction between a marketing strategy and a tactical strategy. Some often skip the strategy and go straight to the tactics. If […]

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Marketing & Branding Digital Marketing

How to Improve Your Business’s Visibility Online – Our Guide

Although digital marketing is highly accessible for any business, it still requires considerable work. As a business owner, you need to expertly plan and consistently monitor your digital marketing initiatives in order to gain its benefits. One aspect that demands close attention is maintaining online visibility. After all, all your marketing efforts will be wasted […]

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Digital Marketing Agency News Marketing & Branding

4 Effective Management Tips for Handling Your Online Presence – Our Guide

By Stephen Szortyka In this time and age, online reputation is everything. Whether on a personal or business level, you’ll do what it takes to manage your online reputation as it could have positive or negative repercussions. For this reason, you should check your social media accounts, optimize your business website, and look at what […]

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Digital Marketing Marketing & Branding

Do You Need A Professional Website For Your Business – What To Know

By Stephen Szortyka Most business owners already have some understanding of the benefits of having an online presence. A solid web presence communicates credibility, reaches more people, and allows you to sell your products and services merely by existing. However, a 2019 survey report that 40% of small businesses are still not searchable online, with […]