When you receive a Google disapproval, it feels like a crisis. But 90% of disapprovals come from predictable causes that can be fixed fast.
Common Disapproval Categories
• Misleading claims
• Capitalization/punctuation violations
• Trademark terms
• Sensitive industry categories
• Destination URL problems
Policy Violations
Google heavily polices:
• Housing
• Legal services
• Healthcare
• Financial services
Buffalo service businesses often trigger these rules accidentally.
Landing Page Issues
These include:
• Slow pages
• Broken links
• Thin content
• No disclosures
• Large pop-ups on mobile
Verification Requirements
Some industries require:
• Identity verification
• Advertiser verification
• Legal service verification
• Housing compliance confirmation
How to Fix Disapprovals
• Edit the ad directly — don’t recreate it
• Request a manual review
• Fix landing pages immediately
• Complete verification if required
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