Categories
Marketing & Branding Digital Marketing

3 Ways You Might Be Wrecking Your Content Marketing Strategy

Content marketing has been hailed as one of the most effective ways to market your business. It’s a great way to pump out fresh, exciting content that engages your audience while boosting your brand awareness. It’s also an excellent way to expand your online presence as you share your articles on your social media platforms. […]

Categories
Marketing & Branding Digital Marketing

Blogging VS Content Marketing – What is the Difference

It is tricky to learn how to stand out in marketing online. One technique people use is making a blog. According to 60 percent of consumers, they are more likely to feel positive about a brand when reading well-written articles on its blog.  Feeling great, though, does not translate into sales, and companies that adopt content marketing strategies […]