Why All Industries and Businesses Need Digital Marketing
Ask any major company’s chief marketing officer about reaching business goals, and a robust digital marketing strategy will invariably be a top priority. Digital marketing is more affordable, flexible, engaging, basically more effective than traditional forms of marketing. Even top-performing small and mid-sized companies are finding better results through digital channels.
Good thing you’re in the right place at the right time. The digital stream for marketing is not reserved for large corporations. Regardless of size, industries, or geographic areas, digital channels are necessary for growth and innovation in business today. Here are several reasons that savvy marketers can use to defend the case for digital marketing.
It Costs Less
Traditional marketing campaigns like print, radio, and television are more expensive because they often target specific groups. For example, a campaign might be aimed at a particular age bracket or hometown.
On the other hand, digital marketing relies on targeted research to ensure that the ads reach the right people. Because of this, digital campaigns tend to be less expensive from the beginning, and they save money in the long run by avoiding ads that aren’t effective.
It Eases Comms
One of the best advantages of digital marketing over traditional marketing is its efficiency. With digital channels, a company can experiment with almost every aspect of a marketing campaign—A/B testing email sign-up CTAs, promotional banners, subject lines, and more. These simple changes are usually tracked and used to better target customers.
For example, testing can improve engagement by maximizing a target audience, driving buyers through their purchase journey, etc. These tests are invaluable to the marketing team and influence print marketing. Companies can also implement a test on one digital channel in other channels. For example, if the same audience is being targeted through Google ads and print ads, marketing teams can use the same language for both.
It Levels the Playing Field
Modern marketing techniques level the playing field between large, medium, and small companies. The advent of digital marketing has given smaller businesses the same resources available to large corporations: outbound and inbound marketing, social media campaigns, paid to advertise, and newer software.
While more established companies can afford to spend more on paid ads and advanced software, digital marketing techniques give SMBs more competition opportunities. How? Through account-based marketing, which uses highly personalized messaging to communicate with prospects as individual markets. Businesses can develop more significant relationships with clients and customers with this strategy.
It Measures Actionable Results
Measuring campaign results is essential, especially when it comes to sales. The finished product is precious to ROI, but that goal can be challenging. One of the most common marketing measurement methods is single attribution (first touch/last touch).
This method scores customers on the number of influences it takes on average to make a sale, attributing the highest value to the first or last touch in a chain of interactions. When it comes to traditional marketing, such as print ads, it is more difficult to measure the ROI than for digital marketing.
Print ads garner much larger audiences than digital ads, so it becomes difficult to determine which ad led to a sale. Digital marketing, which can target specific audiences, can easily measure ROI.
From there, the data can lead to actionable marketing. For instance:
- Online market share is the percentage of online sales of a given market that a company accounts for. A company must first know how many online sales they have made and how many total sales they have. They can then divide the total number of online sales by the total number of deals and multiply the product by 100 to get the percentage of market share.
The benefit? Market share gives a company context for measuring up against other companies, allowing them to see precisely how they stack up against the competition. Knowing this information is better for business innovation.
- Additionally, web analytics help companies understand what makes their customers tick and where to allocate investment so that their campaigns have the most significant impact. When businesses gather numbers for traditional channels like print, television, and radio, they collect them by hand.
With digital marketing platforms, including social media and marketing automation, analytics dashboards already exist and automatically provide important information, such as:
- The number of website or app visits.
- Conversion rates.
- Whether they return to revisit your site or app, how long people spend on a given page.
- How far they scroll through your content.
- How many times they share it with people in their network.
- How many times it is booked by users who have never visited your site before, etc.
It Offers More Personalization
The rise of technology-savvy consumers has led customers to expect individualized attention. Digital marketing allowed companies to abandon the one-size-fits-all marketing approach and improve their understanding of customer segments through behavior tracking.
Personalized outreach creates the ideal customer experience, and a better customer experience leads to more significant trustworthiness and loyalty. Customer behavior tracking is helping to grow a network of advocates for a company’s brand.
It Penetrates the Market Better
Most people — 72 percent — would rather hear from brands via email, making a strong case for creating an engaging email marketing strategy. And it makes sense. It’s easier to find the latest deals when you fire up your browser instead of turning on the TV or radio.
Trigger emails can automatically send out messages based on customer activity, further personalizing interactions. Email marketing helps put targeted messaging in front of customers and potential customers.
It Taps into Mobile Users
Did you know that many people spend almost all their time on their smartphones? Mobile marketing opens up opportunities for increased engagement, from creating a more personalized experience to reaching new users.
According to the Global Web Index (GWI), over 80 percent of internet users own a smartphone, while 90 percent of time spent on their smartphone is devoted to apps! Mobile marketing — email and social ad design, SEO, and branded apps — allows you to reach users in their native environment.
Find Digital Marketing in New York Now
Building a robust digital marketing strategy can help you reach your business goals and find success. You can also gain new customers by building on the trust you’ve established with your current customers. Start with an email marketing solution, then consider a full-fledged automation system that can handle all aspects of your email marketing needs.
Get digital marketing in New York with Stand Out Marketing Agency! We are a premier, full-service digital marketing agency designed to bring your company’s brand, story, and vision to life! Visit our website to know more!