Search Engine Marketing (SEM) has increased in popularity as more and more businesses are making the shift to increase their sales figures on the digital landscape. Know that SEM is the backbone of many ad campaigns that cater to the new generation of consumers.

With the increasing developments of accessibility and connectivity across the globe, more and more businesses are looking at global expansion as a goal within their arm’s reach. Staying updated with marketing trends is essential if you plan to keep your business afloat and to thrive amidst the competitive landscape.

Adjusting to the times

Digital marketers need to stay ahead when it comes to figuring out how to stand out amid marketing trends that shift almost without cause or alarm. The use of Search Engine Optimization (SEO) and the popularity of social media management are two of the critical modes of expanding a brand’s online presence. In this article, we’ll give you some insight into the three key marketing trends that you should watch out for in 2020:

1: Artificial Intelligence (AI)

This is constantly evolving through its learning algorithms. It allows consumers to receive feeds and suggestions that cater more to their interests based on their past online activity. Likewise, it will help businesses will get a better understanding of consumer behavior by building better ad campaigns. AI is projected to reach $15.7 trillion worth of impact on economic trends by 2030.

Much of today’s generation of consumers’ personal information, search history, and online behavior are compiled online for AI to learn and interpret. Its analysis of search patterns and user habits allows it to effectively build targeted ads that work best with different brands’ PPC (pay-per-click) campaigns. AI’s crucial role in cataloging and interpreting user data by knowing their needs and interests can give better insight into the development of bespoke campaigns targeted at specific audiences.

2: Automation

Hands-free business practices are becoming the norm as virtual assistants aided by evolving AI input is making it easier for companies to handle less of the workload. Intelligent automation allows companies to take advantage of custom-programmed platforms and software to lessen their manual workload and increase efficiency.

Google is also making a move to improve its automated search algorithms by allowing differences in similar keywords to show the same results as long as they are synonymous in meaning. The change of not being stuck with specificity in terms of keyword placement is a crucial development for digital marketers. A prioritization of brand intent over keyword density is a change that marketers should consider as they cater to better customer engagement in their copy.

3: Smart Bidding

Smart bidding’s strength is set to take the business scene by storm, especially in 2020. It allows Google to scour the online web space to find the best location based on your budget. It is the way to go if you have PPC marketing campaign goals, such as Target CPA (cost-per-action), Target ROAS (return-on-ad-spend), and maximizing conversions.

The addition of Google’s new value roles will make its AI capable of distinguishing conversion values related to location, device, and audience. This helps brands to create effective marketing through Google with the extra information of homing into their target demographic.

Smart bidding reduces the workload of managing ad campaigns manually and helps advertisers to use ad boosts efficiently. Manual bidding will be an outdated concept as the reinvention to smart bidding allows for more numbers-driven ad placement.


One of the most significant challenges for businesses today is with staying up to date with the ever-changing marketing trends. The volatile nature of the online landscape makes it prone to sudden changes, and unpredictable change hurts any company’s growth.

If you need professional assistance with creating compelling copies, our team at Stand Out Advertising is here to help you make the best use of search engine marketing to help your brand reach a wider audience. Let us guide you through the evolving trends to the scene by contacting us today!