As an entrepreneur, clients expect to find your information online, along with the products or services you’re offering. It will give them an easier way to become familiar with your brand before deciding if they’re willing to support you and purchase from your business.

You may have tried countless strategies, from updating your social media platforms to using video marketing campaigns, all in the hopes of boosting your sales and online presence. If you’re still not achieving the results you’re looking for, then you should consider utilizing search engine optimization (SEO) through search engine marketing (SEM).

For those who aren’t familiar with SEM, it’s an essential marketing approach through Google that utilizes search engines to achieve a better online ranking. If you want to know more about applying SEM for your business, keep reading below.

How Search Engine Marketing Works

Since SEM is a form of internet marketing, it works by promoting your website on search engines to improve your search engine results pages (SERPs). The procedure is done by optimizing your website and advertising your brand.

SEM is in charge of improving your site’s visibility via organic search results and advertising. SEO works as a huge part of SEM, ultimately helping your website achieve a higher online ranking on search engines like Google, Yahoo, and Bing—making it even more visible in the online world.

Advantages of SEM

It’s common for people to mix SEM and SEO that some can’t tell them apart.

With SEO, you can optimize your website to gain a more significant ranking in search results. This is ultimately done through the use of keywords, tags, and relevant content. Besides that, promoting your business online through marketing campaigns gives you the power to produce content directed at your target audience. By utilizing the tenets of SEO on your social media channels and email marketing tactics, you can boost your presence even further.

With SEM, on the other hand, you can figure out how to stand out in marketing by using two digital methods that optimize content and attract more customers. Since you’ll only be focusing on the consumers you know will benefit from you, you have more chances of receiving clicks, visitors, and conversions.

Paid Search v.s. Search Engine Marketing

The two may seem similar, but the particular methods of increasing your business’ visibility are what bring about the distinctions. Paid searches are merely ads you pay to increase your visibility, whereas SEM is an internet strategy that uses a combination of pay-per-click (PPC) ads and SEO methods.

The moment you choose to apply for a PPC campaign to boost your online visibility, but you don’t make an effort to optimize your ads for your website, it’s merely considered a paid search.

Meanwhile, if you prefer to hire a digital marketing agency for your ads to manipulate the use of keywords on both your campaigns and your website, you are developing an SEM tactic. You can then top it off by boosting your ads to appear on your target audience’s search pages.

Factors of SEM

The factors related to SEM involve SEO and paid search methods, like PPC postings and ads. You have the option to use Google AdWords in digital marketing through PPC campaigns and online solutions. But if you want to incorporate SEM, you can use SEO and paid search together!


Using SEM for your business has plenty of benefits. The information provided above can help uplift your website and increase your visibility on search engines through marketing methods. Applying SEO, paid placement campaigns, advertising methods, and digital optimization can help your brand go a long way on the internet and reach more people across the world.

Are you looking for search engine marketing solutions in Buffalo to improve your business online? Stand Out Ad is a digital marketing agency dedicated to uplifting your brand, telling your story, and turning your ideas into results. Get in touch with us today to receive a free project estimate!