SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results. Despite the acronym, SEO is as much about people as it...
Read MoreThere are several ways to making the most out of your social media. Whether it be positioning yourself to existing fans/customers or potentially new fans/customers, we will discuss 4 key practices that will help drive reputation. Making the most of your social media presence is crucial...
Read MorePromoting your escape room can be a puzzle on its own. One of the biggest challenges is letting players know what they’ll get from the experience without revealing too much about the room. Afterall, players aren’t supposed to find out what’s behind the door until...
Read MoreDigital Marketing Tips – The Basics of Google Ads Part 3 Last month, our Search Engine Marketing (SEM) blog series covered the basics of creating an enticing ad copy and understanding campaign structure. This month our SEM blog series will continue its focus on Pay Per...
Read MoreDigital Marketing Tips – The Basics of Google Ads Part 2 Last month, StandOut Advertising’s Search Engine Marketing (SEM) blog series covered the basics of Google Ads (formerly: Google Adwords). This month our SEM blog series will continue its focus on Pay Per Click (PPC)...
Read MoreDigital Marketing Tips – The Basics of Google Ads Over the next few articles, StandOut Advertising is going to feature the basics of Google Ads through a special Search Engine Marketing (SEM) blog series. Google Ads has quickly grown in popularity among the best digital marketing strategies for small businesses...
Read MoreIs Facebook The Right Social Media Platform for My Business? Facebook is by far the largest social media platform that exists today. It has more than 2.2 billion monthly active users (2018) and is currently the most prominent social media platform. With recent introduction of more...
Read MoreGoogle, one of the largest search engines, always seems to find ways to innovate and optimize their services to improve the overall user experience and provide the most relevant results. In 2018, we have already seen numerous updates, from Google Images removing the “View Image”...
Read MoreOver the past several months, most of the new updates for Facebook have been focused on increased security for users and transparency from the Pages you’re exposed to. With all of those recent updates, Facebook has found several new ways to improve the platform for everyone...
Read MoreIn the digital marketing world, it’s no secret that right now, the use of video content is on the rise. Today, Youtube is now the second largest search engine. Although video marketing is a frequent afterthought, its crucial that it is a front-runner position in...
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