How Digital Marketing Helps Startups Stand Out Today
Many startups owe a significant part of their success to digital marketing. Advertisements and promotions online allow them to reach audiences at a lower cost than TV ads or other forms of traditional advertising.
Going digital also lets you create highly targeted campaigns, increase brand awareness in different platforms, and implement performance-based strategies. Here are a few things that ensure an effective digital strategy, allow continuous growth, and help you learn how to stand out in marketing today.
Get the right mix of marketing channels
Finding the best media for your digital marketing efforts is necessary if you want to meet your targets. You don’t need to advertise everywhere or use all types of ads online, but you should implement a set that supports your growth goals.
Marketers can use a combination of SEO and PPC marketing to help them get the word out about the business. You can use a variety of tools like social media engagement, email newsletters, blog posts, and influencer or affiliate partnerships to drive traffic to your website.
If you’re unsure where to begin, you could use tools like Ahrefs, SEMrush, SpyFu, and SimilarWeb, which help you identify what is working for competitors. Doing this helps you create test campaigns and see how much engagement you get through each channel. A/B testing will determine how effective the messages are for your audiences.
Make search engine optimization a priority
Most people start their customer journey with you from search results. It is critical to have top rankings in search engine results pages since it’s likely that a customer looking at your page is considering other brands’ products and services as well.
Begin boosting your rankings by having profitable keywords. Google Keyword Planner and Ahrefs’ SEO toolset can help you find the best to use in your marketing copy. Include these phrases in your content and focus on long-tail keywords, since it is easier to rank for these.
Apart from your copy, you must ensure that you have well-written meta tags. These snippets of text improve your click-through rate in search. Finally, do not overlook backlinks. Getting quality links from high-authority websites boosts your rankings. Ahrefs and Majestic can help you find where your competitors have links.
Make your website mobile-friendly
Statista reports that there will be more than 290 million smartphone users in the United States by 2024, and businesses can expect to get more traffic from mobile devices. It has led to Google prioritizing the mobile versions of websites for ranking and indexing.
These developments are perfect for micro-moment marketing, which focus on creating hyper focused campaigns to in-market audiences. These are people who turn to their mobile device for everything from DIY tips to big-ticket purchases.
For example, if you sell outdoor apparel, you could show a banner ad featuring your latest sports collection to someone who is searching ‘best dry-fit workout clothes’ on Google. You can run your ad while they’re reading a blog they frequent or scrolling on Facebook.
Audiences today are no longer confined to one geographic location. Your business can reach people in different digital channels across cities or even countries. As such, you must have an integrated marketing approach and continuously test which channels are most effective for your brand.
Boost your business growth and find your tribe by partnering with Stand Out Advertising. We provide full-service marketing through Google, and we have over 15 years of experience in developing strategies for enterprises of various sizes. We work out of Buffalo, NY; reach out to us today for more information!