Tag: google marketing

Why SEO Is The Cornerstone of a Business' Digital Marketing Strategy

Why SEO Is The Cornerstone of a Business’ Digital Marketing Strategy

Digital marketing is key for any business because it is how leads will be generated and people will actually spend money on your product or service. Social media and website design likely overwhelm business owners as it is, so most of them miss out on the SEO angle. That means that they are missing out […]

SEO vs SEM – What’s the Difference & How to Use Them Together

In digital marketing, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are seen as the online landscape’s game-changing forces. Responsible for helping millions of businesses find their path to success by using the Internet to their advantage, SEO and SEM hold pivotal roles in strategies of all types and sizes. Whether you’re a business […]

How to Improve Your Business’s Visibility Online – Our Guide

Although digital marketing is highly accessible for any business, it still requires considerable work. As a business owner, you need to expertly plan and consistently monitor your digital marketing initiatives in order to gain its benefits. One aspect that demands close attention is maintaining online visibility. After all, all your marketing efforts will be wasted […]

4 Effective Management Tips for Handling Your Online Presence – Our Guide

In this time and age, online reputation is everything. Whether on a personal or business level, you’ll do what it takes to manage your online reputation as it could have positive or negative repercussions. For this reason, you should check your social media accounts, optimize your business website, and look at what appears on the […]

Do You Need A Professional Website For Your Business – What To Know

Most business owners already have some understanding of the benefits of having an online presence. A solid web presence communicates credibility, reaches more people, and allows you to sell your products and services merely by existing. However, a 2019 survey report that 40% of small businesses are still not searchable online, with 28% saying that […]

Google Ads 101 – 4 Tips To Improve Your Click-Through Rate

For the businesses of today, it’s incredibly crucial to establish a substantial online presence—through it, one can remain relevant within the sphere of its consumers. Just as with traditional marketing, digital marketing strategies rely a lot on advertising to drive their products’ sales up. The innovations of today has led to the development of Google […]

4 Mistakes to Avoid in Your Search Engine Marketing Strategy

In the world of digital marketing, it goes without saying that the field of search engine marketing is as complicated and competitive as they come. With more and more business owners realizing the power of going online and taking their promotional efforts with a digital approach in mind, it’s no secret that search engines are […]

A Digital Marketing Must – Business Marketing with Google Ads Campaigns Part 3

Digital Marketing Tips – The Basics of Google Ads Part 3 Last month, our Search Engine Marketing (SEM) blog series covered the basics of creating an enticing ad copy and understanding campaign structure.  This month our SEM blog series will continue its focus on Pay Per Click (PPC) marketing for business.  Last month’s blog covered […]

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