Google Ads 101 – 4 Tips To Improve Your Click-Through Rate

By Stephen Szortyka

For the businesses of today, it’s incredibly crucial to establish a substantial online presence—through it, one can remain relevant within the sphere of its consumers. Just as with traditional marketing, digital marketing strategies rely a lot on advertising to drive their products’ sales up.

The innovations of today has led to the development of Google Ads as the main platform for promulgating a business. Through it, a business can easily create digital marketing campaigns to drive up traffic for their website. While it remains a powerful tool, it’s pertinent to check for the performance of a business’ Google Ads campaigns for the best efficiency.

Click-Through Rate

One way to check for a digital advertisement’s performance is to check its click-through rate (CTR). This metric displays the ratio of users who actually access your website through a particular link in your ad over the total number of visitors who viewed it. This, in turn, offers you a good measure as to how well an ad is performing with your consumers.

By constantly updating your advertising strategy, you can dramatically increase the efficiency of your Google Ads performance. To help you in this regard, here are four Google Ads tips to improve your CTR.

Improve Your Ad Copy Writing

Your ad copy is incredibly crucial in setting you apart from your other competitors. As this is what your consumers will be facing and interacting with, it’s crucial to have a well-written and properly formulated ad copy. By immediately having all the crucial main points, you entice your consumer to click on your ad rather than your competitors.

In fact, something as simple as placing your pricing scheme directly in your ad copy can dramatically increase the efficiency of your ads. By offering relevant information from the onset, you make it easier for consumers to think of your business—which, in turn, reflects well on your brand.

Tie Your Keyword Groups Tightly

While it might be tempting to log in as much keywords as you can into an ad group, it can easily backfire in the creation of your ad copy. By focusing your keywords properly, you can also better create an advert text without suffering a drop in quality.

Perform Split Tests

Split testing involves the creation of multiple ads to see which one will work best with certain keywords. This way, you get to hone your advertising strategy while making use of the best tools you have on-hand. Through split-testing, you can keep running effective advertisements while immediately scratching out the poorly-performing ones.

Utilize Remarketing Strategies

Remarketing strategies involve targeting users who have previously visited your website. If they’ve clicked on your website previously, then chances are they’re really considering patronizing your business. Through properly placed ads, you can push a user who was on the fence with your business further down the sales funnel. This can dramatically increase the efficiency of your marketing strategies—thus pulling your sales rates up as well.

The Bottom Line

By following through on certain practices, you can increase the efficiency of your Google Ads marketing strategy. The key is to keep an eye on your CTR, as this will be one of the best markers that point to your success.

If you’re looking for how to stand out in marketing, then consider taking on the services of a digital marketing agency. At Stand Out Advertising, we equip your business with the solutions it needs to stand out in the market. Get in touch with us today!