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Digital Marketing

Why SEO Is The Cornerstone of a Business’ Digital Marketing Strategy

Digital marketing is key for any business because it is how leads will be generated and people will actually spend money on your product or service. Social media and website design likely overwhelm business owners as it is, so most of them miss out on the SEO angle. That means that they are missing out […]

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Digital Marketing

4 Tips To Begin Transforming Your Online Reputation

The internet is a godsend. After all, it presents businesses with many more opportunities to succeed. As much as the internet makes it easy to promote your brand, products, or services online, it’s also that easy for your reputation to take a hit due to the reviews you receive. You can’t always control how people […]

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Digital Marketing

SEO vs SEM – What’s the Difference & How to Use Them Together

In digital marketing, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are seen as the online landscape’s game-changing forces. Responsible for helping millions of businesses find their path to success by using the Internet to their advantage, SEO and SEM hold pivotal roles in strategies of all types and sizes. Whether you’re a business […]

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Digital Marketing

How to Improve Your Online Presence as a Realtor Using SEO

As a real estate agent, it’s your duty to sell as many properties as you can. The most common method of doing this is by gaining the interests of homebuyers and convincing them to get a house from you and nobody else! To augment this, you can rely on social media marketing; after all, there’s […]

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Digital Marketing

6 of the Latest Best Practices for Mobile SEO in 2020

As of last year, over 60 percent of purchases made online took place on mobile phones. One can only imagine that this figure has grown in 2020, especially since many businesses have had to move their operations to the online space. With every technological advancement in smartphone technology, people are expected to spend more and […]

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Digital Marketing Marketing & Branding

A Guide to Using Search Engine Marketing for Your Brand

As an entrepreneur, clients expect to find your information online, along with the products or services you’re offering. It will give them an easier way to become familiar with your brand before deciding if they’re willing to support you and purchase from your business. You may have tried countless strategies, from updating your social media […]

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Marketing & Branding Digital Marketing

3 Ways You Might Be Wrecking Your Content Marketing Strategy

Content marketing has been hailed as one of the most effective ways to market your business. It’s a great way to pump out fresh, exciting content that engages your audience while boosting your brand awareness. It’s also an excellent way to expand your online presence as you share your articles on your social media platforms. […]

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Marketing & Branding Digital Marketing

Standing Out in a Competitive Industry – What You Need to Know

Life is a competition. No matter what kind of venture or business you possess, you will always find yourself up against other companies looking to outrun you at every turn. Each one of you is after the same goal, striving to think of ways to lead the race. That’s why it’s crucial to learn how […]

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Marketing & Branding Digital Marketing

5 Reasons Your Small Business Needs to Build Brand Identity

Brands represent people’s perception of a company, and a business’ reputation, customer service, products, and even corporate design work together to form a brand. However, people who are only starting to build their company might not understand why they must think of branding. Here are some ways branding influences business and how it can help you […]

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Marketing & Branding Digital Marketing

Blogging VS Content Marketing – What is the Difference

It is tricky to learn how to stand out in marketing online. One technique people use is making a blog. According to 60 percent of consumers, they are more likely to feel positive about a brand when reading well-written articles on its blog.  Feeling great, though, does not translate into sales, and companies that adopt content marketing strategies […]