In an evolving age where we rely more each day on artificial intelligence (AI) to make our lives easier, how risky is it to automate “original” content for your business website? Very! Without employing a few key strategies, you can end up unknowingly infringing on someone else’s intellectual property (“IP”) There are bots capable of scanning the internet regularly that easily pick up on poached language lifted from another’s website, social media, or published works. The result? Thousands of dollars in fines, legal fees, and possibly being forced to suspend your online presence while you recalibrate, rebrand, and rebuild credibility. This entire article was written first without the use of AI! After it was fully written, it was uploaded to ChatGPT with very specific prompts, intended only to spellcheck, enhance with SEO-heavy phrasing to aid searchers to find it, and most importantly, to double-check it doesn’t infringe on anyone else’s IP rights. Want to use AI to take your thoughts and make them as search-friendly as possible so you hit your target audience? Here are 5 tips:
1. Outline the article yourself
Writing down the title, sections, and general concept of what you want to discuss in each section will greatly diminish your risk of encroaching on someone else’s original copyright. For example, for this section only, we came up with the heading, wrote out the summary, and then typed out a few short, descriptive sentences, and asked AI to “make this section more polished, no hyphens, make SEO-heavy and include long-tail keyword searches, while keeping it readable and straightforward.” The result? The foregoing paragraph turned into this:
Before using artificial intelligence to write a blog article, it is critical to start with a human written outline. Creating your own blog title, section headings, and content framework establishes original authorship and reduces copyright risk when using AI generated blog content for business websites.
To use AI to write a blog article the right way, begin by outlining the main topics you want to cover and adding short descriptions under each section. This approach improves search engine optimization, strengthens content relevance, and helps avoid duplicate content issues that can arise from relying too heavily on AI writing tools. It also guides AI to produce content that aligns with your brand voice and business goals.
For this article, we created the blog title, summary, and five key topic areas before using AI to enhance clarity, readability, and keyword optimization. This method supports stronger rankings for high intent long tail searches such as how to use AI to write a blog article, best way to use AI for blog writing, AI blog writing best practices, legal risks of AI generated blog content, and SEO safe AI content strategy for businesses.
Businesses using AI for content marketing should work with an experienced SEO company and a business attorney to ensure their AI written blog articles comply with copyright and trademark laws while still driving traffic, leads, and conversions. Taking these steps protects your website, your rankings, and your long- term growth.
2. Tag in an SEO Specialist
Hire an SEO specialist who can draft relevant blog articles for you that will drive traffic to your website, resulting in converted sales of your products and/or services. The best part? Not only will this boost traffic to your site and result in more dollars in your pocket, it’s also a qualified tax write-off for your business. An SEO Specialist will boost your visibility by employing a comprehensive strategy across your site, which can include schema markup, long-tail keyword search terms, relevant high-authority backlinks, and more. If you don’t understand how these work or why they are critical to your success, hire an SEO specialist. They will do the labor for you so you can focus on what you do best, running your business and serving your customers.
3. Ask a Business Lawyer
Not sure if you new product, service, or idea infringes on someone else’s IP? Ask a business attorney! A seasoned lawyer can do a quick review of your plans and make sure there aren’t any red flags. Remember those pesky AI bots we mentioned at the beginning of this article? They spit out data for big IP law firms and tell them who is potentially infringing on the rights of their clients. They’ll draft and send “cease and desist” letters, usually demanding thousands of dollars, an apology, and the immediate deletion of all IP thought to be infringing on the rights of their client. These matters are very serious and can result in the business having to undergo a costly rebrand, website overhaul, and suspend operations. Worse, they usually require payment of several thousands of dollars in fines, plus legal fees to hire your own independent lawyer to negotiate for you. Avoid this up-front and send a quick email to your attorney before you roll out your new product/service or post your new idea, to be sure you are set up for success from the jump.
4. Revise, revise, revise!
Once you are happy with your post, revise it using prompts like, “make sure this is unique, no infringement, keep as human-sounding as possible, revise using completely different phrasing while keeping the same meaning”. Do this two or three times to generate content that is truly unique and doesn’t run a risk of being lifted from another source.
5. Post, and monitor!
Once you go live, your content is available for AI to comb through and recycle in someone else’s prompts. In other words, every time you post online, your content is at risk of being lifted, recycled, requoted, etc. If you want to protect your IP, be sure to ask your business lawyer for help monitoring your rights. If your unique content is infringed upon, a lawyer can help send a cease and desist on your behalf, or file a lawsuit if necessary. If you notice your content has been posted verbatim on someone else’s site, ask them to give you credit, and post a link back to your site. This can help build your backlinks profile if done correctly with a site with a high domain rating (“DR”).
By using these 5 tips, you can be certain your blog articles and website content is as powerful as possible to boost your sales and visibility, without stepping on the toes of someone else. Got questions? Visit our website to learn more and shoot us a contact form: SEO Specialist, business lawyer.
