Search Engine Optimization (SEO):
out of all the different concepts and strategies that encompass the ever-growing digital marketing industry, no other term has ever had a higher level of significance.
Commonly regarded as a tactic that sets a level playing field for businesses all over the internet, SEO has helped up-and-comers grow into the household names they are today. Based on the way it works, SEO and SEM work as a deciding factor that allows business owners to draw in customers instead of having to waste their resources chasing after them.
Regardless of whether you’ve got a salon or a hotel chain, there’s no denying the fact that SEO can help take your business’s operations to the next level. However, the revolutionary technique holds a greater value for small businesses.
What is SEO, anyway?
Search Engine Optimization, to put it simply, is an organic digital marketing technique and tool that can be used to improve the overall performance of any website in the search engine result pages it appears in.
When applied correctly, SEO can make a significant difference in how much exposure your website gets, improving your customers’ user experience and dramatically increasing the amount of traffic it receives. Small businesses, in particular, need SEO and SEM because the two techniques help induce the difference-making factor of increased brand awareness and conversion rates—both of which are essential for success.
Why your small business needs SEO and SEM
Aside from the fact that both SEO and SEM are essential components in any digital marketing strategy, adopting the two tactics yield a wide range of key differences that can help your company stand out. If you’ve been meaning to take your small business’s promotional efforts to the next level, here are a few ways that SEO and SEM can help:
1: Proper SEO and SEM = Greater visibility
One of the foremost benefits that come with using both SEO and SEM to your business’s advantage is that it can help your business skyrocket its way to the top above millions of search results.
With hundreds to thousands of websites being added to the World Wide Web every day, your website continues to face a greater number of challenges in standing out from the rest of the crowd. By following a robust SEO and SEM strategy, however, you can scale the results page rankings by giving search engines a reason to put you at the top.
2: With great SEO comes even better brand visibility
With a proper SEO strategy, your business can set itself apart from the rest of the competition and foster a stronger sense of brand visibility. A robust SEO and SEM strategy can help put your website right where it needs to be, allowing it to stick around in the minds of your target market through the concept of repeated exposure.
3: Both SEO and SEM can help unlock more markets to capture—even the ones you don’t know of
Given the fact that the internet is a pretty big place, it’s no secret that most websites have only tapped into a small portion of their potential reach. Fortunately, the right SEO and SEM strategies can help unlock a wider range of opportunities around-the-clock. Taking the chance to implement strong SEO and SEM strategies passively places your website in all sorts of search results that go far beyond the scope of your initial target market.
Following a well-planned SEO and SEM strategy is a digital marketing investment that every website owner needs in order to close the gap between themselves and greater levels of success. If you’re well-aware of the need for an SEO and SEM strategy but don’t necessarily have the skills or capabilities to pull everything off, get in touch with us today to see how we can help.