As of last year, over 60 percent of purchases made online took place on mobile phones. One can only imagine that this figure has grown in 2020, especially since many businesses have had to move their operations to the online space. With every technological advancement in smartphone technology, people are expected to spend more and more time on these devices.
As such, mobile optimization has increased in importance in web design and marketing. Mobile optimization is the process of improving and tailoring the experience on a website or app. It involves the careful design of a mobile website, in addition to incorporating the best practices in mobile SEO.
To that end, we have created this list of the best practices in mobile SEO so that you can create better and more effective marketing strategies for your eCommerce business. Here are some of these great practices:
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Keep load times fast
A delay of one second can cause a staggering seven-percent drop in conversions. For an eCommerce business, this could mean thousands of dollars in lost business. As such, it is crucial to optimize images, minify code, leverage browser caching, and reduce redirection to ensure load times are kept minimal.
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Unblock CSS, JavaScript, or images
Gone are the days when some devices couldn’t support these website elements. Technological advancements have now enabled most mobile browsers to handle these elements. Unblocking them can also help Google index and analyze your website, allowing it to have a better shot at ranking highly in results pages.
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Design your site for mobile devices
The thing about mobile interfaces is that they are narrow rectangles that require bigger text for readability. Their orientation comes with some website design challenges, as you might end up working with a much smaller space that nevertheless needs to deliver sufficient information to pique the user’s interest.
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Don’t use pop-ups and Flash
Most phones do not recognize Flash, so it is a good idea to exclude this when designing your website. HTML5 is a fantastic alternative to it instead.
Besides being annoying, pop-ups are often difficult to exit. Rather than providing a good experience for your users, pop-ups are likely to result in higher bounce rates that can hurt your rankings.
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Design for plus-size fingers
Your buttons have to be the right size. If your buttons are too small or too big or in the paths of swiping fingers, they can make it difficult to navigate your website. A user’s patience is short, so it is crucial to size your buttons correctly.
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Optimize titles and meta descriptions
On smaller screens, search inquiries cut out more of the text in titles and meta descriptions. As such, it is important to be as concise as possible. URLs, titles, and meta descriptions should also be short and sweet.
In conclusion
Mobile SEO optimization is becoming increasingly more essential. Phones are growing much more capable every year, so you need to keep abreast of all the best practices in mobile SEO so that your eCommerce business can become more marketable and profitable.
If you’re looking for help with mobile SEO, send us a message at Stand Out Ad. We can help your brand soar to greater heights.