Paid Search

Why SEO Is The Cornerstone of a Business' Digital Marketing Strategy

Why SEO Is The Cornerstone of a Business’ Digital Marketing Strategy

Digital marketing is key for any business because it is how leads will be generated and people will actually spend money on your product or service. Social media and website design likely overwhelm business owners as it is, so most of them miss out on the SEO angle. That means that they are missing out …

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SEO vs SEM - What's the Difference & How to Use Them Together

SEO vs SEM – What’s the Difference & How to Use Them Together

In digital marketing, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are seen as the online landscape’s game-changing forces. Responsible for helping millions of businesses find their path to success by using the Internet to their advantage, SEO and SEM hold pivotal roles in strategies of all types and sizes. Whether you’re a business …

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6 of the Latest Best Practices for Mobile SEO in 2020

6 of the Latest Best Practices for Mobile SEO in 2020

As of last year, over 60 percent of purchases made online took place on mobile phones. One can only imagine that this figure has grown in 2020, especially since many businesses have had to move their operations to the online space. With every technological advancement in smartphone technology, people are expected to spend more and …

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A Guide to Using Search Engine Marketing for Your Brand

A Guide to Using Search Engine Marketing for Your Brand

As an entrepreneur, clients expect to find your information online, along with the products or services you’re offering. It will give them an easier way to become familiar with your brand before deciding if they’re willing to support you and purchase from your business. You may have tried countless strategies, from updating your social media …

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