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Marketing & Branding Digital Marketing

3 Ways You Might Be Wrecking Your Content Marketing Strategy

Content marketing has been hailed as one of the most effective ways to market your business. It’s a great way to pump out fresh, exciting content that engages your audience while boosting your brand awareness. It’s also an excellent way to expand your online presence as you share your articles on your social media platforms. […]

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Marketing & Branding Digital Marketing

5 Reasons Your Small Business Needs to Build Brand Identity

Brands represent people’s perception of a company, and a business’ reputation, customer service, products, and even corporate design work together to form a brand. However, people who are only starting to build their company might not understand why they must think of branding. Here are some ways branding influences business and how it can help you […]

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Digital Marketing Marketing & Branding

Google Ads 101 – 4 Tips To Improve Your Click-Through Rate

By Stephen Szortyka For the businesses of today, it’s incredibly crucial to establish a substantial online presence—through it, one can remain relevant within the sphere of its consumers. Just as with traditional marketing, digital marketing strategies rely a lot on advertising to drive their products’ sales up. The innovations of today has led to the […]