Websites have become more useful for businesses over time. They do not only provide information the customers need but also allow people to shop online at their convenience. Sometimes, having a custom website design is the best way for businesses to take it.

However, there are instances where custom website designs fail to focus on ensuring search engine optimization comes first over aesthetics. As a result, businesses do not get the best results online. But what are the best practices in designing modern websites for businesses?

1. Ensure Fast Website Loading Speeds

Although patience is a virtue, the same sentiment does not apply to website load speeds. On average, maximum load speeds should only take four seconds, or people will leave the website and switch to another. But on average, it takes at least 15 seconds for websites to load on mobile.

Faster load speeds not only affect site visitors and their patience. Instead, it also influences the purchasing behaviors of the people. In a survey, 70 percent of consumers admitted willingness to buy from an online retailer.

2. Provide an Easy Navigation Layout

While the design and layout of a website are essential, people are more concerned about the user experience. As a result, it is necessary to use easy navigation layouts to ensure people can access what they need on the website in the shortest time possible.

A good website navigation layout is simple, consistent, and straightforward. The website should also have a search function to help people find what they need. Meanwhile, navigation can also become intuitive—proactively telling people where to look.

3. Match Design Elements to Branding

As a business owner, you should be able to match your website’s design elements to your business’s branding. Since branding makes people remember, raises awareness, and ensures the company becomes visible online, taking time to pick out details to match is an ideal move.

Make sure you use the right colors, fonts, and overall theme to make the website more reliable. Businesses should hire a professional web design company to help them to use a custom design. It may seem like an irrelevant detail, but branding ties everything together.

4. Maximize Call-to-Action

Every website needs a call to action button or buzz phrase. The CTA is an essential element that allows people to easily navigate to the product or service they want to buy. The suitable CTA ensures that the website is easy to use and that people can quickly find what they want.

When designing a website, consider how you want people to use it. The CTA is the best way to ensure that people can find what they want quickly. It also influences them to do desirable actions like subscribing to a service or checking out orders in the shopping cart.

5. Prioritize Responsiveness

The mobile-first design is a new trend in web design. It is more important than ever to ensure that your website is responsive on mobile devices. As 92.1 percent of online users worldwide use their smartphones to browse online, prioritizing them in designing a website is a must.

After designing a website using the responsive approach, it helps to test out the website on most platforms like smartphones, tablets, computers, and laptops. As a result, businesses can be sure that their website will look good and become accessible on all devices.

What is a Modern Website?

A modern website is a website that is designed to keep up with the changing trends in design and user experience. It is also a website designed to meet today’s users’ needs. Modern websites are designed to be responsive, fast, mobile-friendly, and easy to use.

Before, website design was about cramming as much information as possible onto a page. But as users have become savvier, website design has shifted to focus on user experience. But what do businesses obtain from modernizing their websites? Here are some ideas.

1. Increased Traffic

A modern website is designed to be responsive, which means users can access it on all devices. It is also designed to be mobile-friendly, making it accessible on most mobile devices. These factors help to increase traffic because more people can access the website using any device.

2. Better SERP Rankings

A modern website is designed to be fast and easy to use. As a result, it caters to a better user experience, which helps to improve SERP rankings. When search engines see consistent traffic on a website, they rank their content on search results, attracting more visitors. Any website on top of search results can convert more potential users into sales.

3. Improved Brand Image

A modern website can improve your brand image by making it more professional and trustworthy. Using the latest technologies and trends to showcase a company’s business, products, and services can quickly help users understand what a company does and offers. As a result, interactions with a modern website should also have a stronger brand—something people will remember.

4. More Efficient Customer Service

Customer service is a crucial aspect of business, and something companies shouldn’t miss. A live chat feature, for example, can help enterprises quickly answer any questions potential customers might have.

Businesses can also use customer service to answer their existing customers’ concerns. Overall, customer service should help resolve matters as quickly as possible. Delaying problems will only affect customer retention and acquiring new clients.

5. Personalized Experience

Personalized experiences are becoming more and more common in the business world. By creating a modern website, businesses can provide their customers with a better experience. Offering personalized content and allowing users to customize their experience enables companies to show their customers they are valued.

Conclusion

Modern websites can help businesses in many different ways. They provide an easy way to showcase products and services, connect with potential customers, and create a personalized experience. They also allow businesses to answer customer questions quickly and efficiently.

By creating a modern website, businesses can improve their chances of success. After all, almost all people get the information they need online. Therefore, investing in a website helps them get the best experience possible.

Stand Out Marketing is one of the best advertising agencies in Buffalo, NY. Aside from designing a specific digital marketing strategy for every business, we also offer custom website designs to ensure companies get the most out of their online transactions. Learn more about our services by booking an appointment on our website today.