Organic and paid social media are both critical pieces of the puzzle to building a winning social media strategy. Organic social media is the process of organically growing your audience and engagement through things like content creation and community building.
Paid social media, on the other hand, is the use of paid ads or boosted posts to reach a larger audience than you could organically.
Both approaches have their own set of benefits and drawbacks, which is why it’s crucial to use both in tandem. Paid social media can help you reach a larger audience more quickly, but organic social media tactics are necessary to build long-term engagement and loyalty.
When used together, organic and paid social media can be a powerful combination that will help you achieve your goals more quickly and effectively.
What Is Organic Social Media
Organic social media is the process of growing your audience and engagement through organic means. Some of the most common organic social media tactics include creating informative blog posts, developing helpful how-to guides, sharing engaging infographics, and posting impactful videos.
In addition to creating great content, it’s also vital to ensure that your website is optimized for search engine optimization (SEO) so that people can easily find your content when searching for topics related to your business.
This strategy takes some time to build up, but it’s necessary if you want to develop a loyal following that will stick with you for the long haul. Paid social media can help you reach a larger audience more quickly, but organic tactics are necessary to build long-term engagement and loyalty.
Some benefits of organic social media include:
1. Increased Brand Awareness
You increase your brand’s reach and visibility when you organically grow your social media presence. This can lead to more people becoming aware of your brand and what you have to offer.
2. Increased Audience Engagement
Organic social media can help you to better engage with your target audience. When you grow your social media following organically, you are more likely to build relationships with potential and current customers. This can lead to increased brand loyalty and improved customer retention rates.
3. Gained Trust and Credibility
A strong organic social media presence can help build trust and credibility with potential customers. This is because it shows that you are not simply paying for likes or followers but that people are actually interested in your brand.
4. Improved Search Engine Rankings
Organic social media can help improve your website’s search engine rankings. This is because social media signals are one factor that search engines consider when determining where to rank websites.
5. Increased Website Traffic
Organic social media can also help drive traffic to your website. When you share high-quality content on social media, you are more likely to get people clicking through to your site.
What Is Paid Social Media
Paid social media is a form of advertising that allows businesses to promote their products or services on social media platforms. This can be done through a variety of methods, such as sponsoring posts, creating ads, or boosting existing content.
This can be an effective way to reach a larger audience more quickly than organic methods. However, it is essential to note that organic tactics are still necessary to build long-term engagement and loyalty. In addition, paid social media should be used in conjunction with organic methods to maximize results.
Some benefits of paid social media include:
1. Increased Reach and Visibility
Paid social media allows you to reach a larger audience more quickly than organic methods alone. This is because you are paying to have your content seen by more people.
2. More Control Over Targeting Options
Paid social media also gives you more control over who sees your content. This is because you can target specific demographics, interests, and even locations. This ensures that your content is seen by the people who are most likely to be interested in it.
3. Greater Engagement and Interaction
Paid social media can also lead to greater engagement and interaction with your audience. This is because people are more likely to see and interact with your content if it is being promoted.
4. Increased ROI (Return on Investment)
Paid social media can lead to a higher ROI than organic methods alone. This is because you can reach more people with your message and generate more leads or sales as a result.
5. Reach More Target Audience
Paid social media can help you reach a wider audience than you would through organic methods alone. This is because you can target your ads to specific demographics, interests, and even locations. This means that your message is more likely to be seen by people who are actually interested in what you have to say.
How Do You Use Organic and Paid Social Media
Organic social media is excellent for building relationships with your audience and creating brand awareness. However, it can take a lot of time and effort to get your content seen by people who are not already following you. Paid social media can be a quick way to reach a larger audience, but it can also be expensive and may not create the same level of engagement as organic social media.
Combining organic and paid social media can be a great way to maximize your reach while still building genuine relationships with your audience. Start by using organic methods to grow your following organically, then supplement with paid ads when you want to reach an even wider audience quickly.
To use both organic and paid social media effectively, you must clearly understand your goals and objectives. Once you know what you want to achieve, you can create a strategy that combines both techniques to reach your target audience.
For example, you could use organic methods like SEO and content marketing to attract new followers to your page. You can create relevant blogs with keywords that your target audience is searching for and share these blog posts on social media. You can also participate in online discussion forums and post comments on other people’s blog posts (with a link back to your own website or blog). These organic methods will help you grow your following over time.
Once you have a sizable following, you can supplement your organic reach with paid ads. For example, if you have a new blog post that you want to promote to a wider audience, you could create a Facebook ad targeting people who are interested in the topics that your blog post covers. Paid ads can be an effective way to reach a larger audience quickly, and combining them with organic methods can help you maximize your overall reach.
By using both organic and paid social media, you can ensure that you are reaching the widest possible audience while still maintaining the personal connection that is so important for successful branding.
Conclusion
Organic and paid social media can be used together to create a well-rounded social media strategy. Paid social media can help reach new audiences and promote content, while organic social media can help build relationships and engage with customers. These two types of social media can create a powerful marketing tool when used together.
Stand Out Ad provides a social media marketing strategy that includes both organic and paid social media. We will work with you to create content that is engaging and informative, as well as promote your brand across all channels. Let us help you grow your audience through targeted ads and campaigns. Contact us today to learn more about how we can help!