Tag: google ads

7 PPC Myths to Avoid in 2022

7 PPC Myths to Avoid in 2022

Pay-per-click, or PPC, is one of the essential marketing methods that has withstood the test of time. PPC, often known as sponsored advertisements, is an integral component of a digital marketing strategy. In this post, we clarify several PPC fallacies that have plagued the digital marketing industry and tarnished PPC. 1. Being First on the […]

How Digital Marketing Helps Startups Stand Out Today

How Digital Marketing Helps Startups Stand Out Today Many startups owe a significant part of their success to digital marketing. Advertisements and promotions online allow them to reach audiences at a lower cost than TV ads or other forms of traditional advertising. Going digital also lets you create highly targeted campaigns, increase brand awareness in […]

SEO vs SEM – What’s the Difference & How to Use Them Together

In digital marketing, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are seen as the online landscape’s game-changing forces. Responsible for helping millions of businesses find their path to success by using the Internet to their advantage, SEO and SEM hold pivotal roles in strategies of all types and sizes. Whether you’re a business […]

Google Ads 101 – 4 Tips To Improve Your Click-Through Rate

For the businesses of today, it’s incredibly crucial to establish a substantial online presence—through it, one can remain relevant within the sphere of its consumers. Just as with traditional marketing, digital marketing strategies rely a lot on advertising to drive their products’ sales up. The innovations of today has led to the development of Google […]

4 Mistakes to Avoid in Your Search Engine Marketing Strategy

In the world of digital marketing, it goes without saying that the field of search engine marketing is as complicated and competitive as they come. With more and more business owners realizing the power of going online and taking their promotional efforts with a digital approach in mind, it’s no secret that search engines are […]

3 Truths of Standing Out With Your Digital Marketing Efforts

For any business that’s looking to excel in digital marketing, it goes without saying that staying ahead of the competition is the main goal of any campaign. As the number of companies that take their promotional efforts up a notch and adopt digital marketing strategies grows each day, the need to stand out is greater […]

A Digital Marketing Must – Business Marketing with Google Ads Campaigns Part 3

Digital Marketing Tips – The Basics of Google Ads Part 3 Last month, our Search Engine Marketing (SEM) blog series covered the basics of creating an enticing ad copy and understanding campaign structure.  This month our SEM blog series will continue its focus on Pay Per Click (PPC) marketing for business.  Last month’s blog covered […]

A Digital Marketing Must – Business Marketing with Ads Part 1

Digital Marketing Tips – The Basics of Google Ads Over the next few articles, StandOut Advertising is going to feature the basics of Google Ads through a special Search Engine Marketing (SEM) blog series.  Google Ads has quickly grown in popularity among the best digital marketing strategies for small businesses to grow using a Pay […]