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Digital Marketing Marketing & Branding

A Guide to Using Search Engine Marketing for Your Brand

As an entrepreneur, clients expect to find your information online, along with the products or services you’re offering. It will give them an easier way to become familiar with your brand before deciding if they’re willing to support you and purchase from your business. You may have tried countless strategies, from updating your social media […]

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Marketing & Branding Digital Marketing

3 Ways You Might Be Wrecking Your Content Marketing Strategy

Content marketing has been hailed as one of the most effective ways to market your business. It’s a great way to pump out fresh, exciting content that engages your audience while boosting your brand awareness. It’s also an excellent way to expand your online presence as you share your articles on your social media platforms. […]

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Marketing & Branding Digital Marketing

Standing Out in a Competitive Industry – What You Need to Know

Life is a competition. No matter what kind of venture or business you possess, you will always find yourself up against other companies looking to outrun you at every turn. Each one of you is after the same goal, striving to think of ways to lead the race. That’s why it’s crucial to learn how […]

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Marketing & Branding Digital Marketing

Blogging VS Content Marketing – What is the Difference

It is tricky to learn how to stand out in marketing online. One technique people use is making a blog. According to 60 percent of consumers, they are more likely to feel positive about a brand when reading well-written articles on its blog.  Feeling great, though, does not translate into sales, and companies that adopt content marketing strategies […]

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Marketing & Branding Digital Marketing

How SEO and Web Design Can Help Improve Your Google Ranking

At this point, many of us have heard so much about the importance of search engine optimization that one mention of it is enough to make us roll our eyes. No matter how many times someone has told you that a well-designed website is crucial for a high search engine results page ranking, it remains […]