As of last year, over 60 percent of purchases made online took place on mobile phones. One can only imagine that this figure has grown in 2020, especially since many businesses have had to move their operations to the online space. With every technological advancement in smartphone technology, people are expected to spend more and […]
At this point, many of us have heard so much about the importance of search engine optimization that one mention of it is enough to make us roll our eyes. No matter how many times someone has told you that a well-designed website is crucial for a high search engine results page ranking, it remains […]
Although digital marketing is highly accessible for any business, it still requires considerable work. As a business owner, you need to expertly plan and consistently monitor your digital marketing initiatives in order to gain its benefits. One aspect that demands close attention is maintaining online visibility. After all, all your marketing efforts will be wasted […]
Most business owners already have some understanding of the benefits of having an online presence. A solid web presence communicates credibility, reaches more people, and allows you to sell your products and services merely by existing. However, a 2019 survey report that 40% of small businesses are still not searchable online, with 28% saying that […]
In the first 10 years of being publicly available, social media platforms have managed to garner over 1 billion users. With networks such as Facebook that are (quite literally) taking over the world, it’s important that your business stays ahead of the game by enhancing your social media marketing campaigns. If you haven’t yet incorporated […]
When creating a website, you need to consider several factors. These factors make or break how your audience will react to your content. Kick-ass website design can engage visitors while a poorly designed one will let your efforts flush down the drain. Here are the factors you should incorporate in your website design to increase […]
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