In the digital marketing world, it’s no secret that right now, the use of video content is on the rise. Today, Youtube is now the second largest search engine. Although video marketing is a frequent afterthought, its crucial that it is a front-runner position in your content marketing plan. Check out 5 reasons why video content is crucial in the success of your online presence:
1. Stronger Emotional Connections
Video is the easiest and most powerful way to connect with your customers. By doing so, you are building an emotional bond, via online. This allows it to offer several attributes above and beyond traditional content like tone of voice, facial expressions, and music, just to name a few.
While you may not feel the immediate need to run out and buy a product from an emtion-filled video, they will likely be at play later on in a more subtle and subconscious way. Evoking emotion in marketing has been proven to positively impact consumer decision-making, even with B2B clients.
2. Higher Retention Rates
Text-based content NO LONGER WORKS. To truly get your message across, video is the way to go. 65% of viewers watch more than ¾ of a video.
3. Higher Engagement
We’ve heard over and over that visual content is the key to great engagement. Video is no exception. So, when you’re considering what types of posts to schedule on social networks in the coming weeks, think video. Audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts.
4. Greater Optimization Opportunities
How much of your latest blog post did readers consume? Did they re-read parts of it? Or come back to it later and read it again? Did they share it with friends? The truth is, it’s pretty hard to answer these questions on text-based content.
Video, on the other hand, has this feedback loop built in. Measure click-through rate, drop-off points, or number of times watched. You can even drill this down to an individual level.
It all boils down to this: the feedback loop for videos means you know what’s working and what’s not. This will allow for more time to focus on the stuff that’s working! –
5. Improved SEO
Utilizing video in content marketing efforts will no doubt improve your SEO. In fact, according to Comscore, adding a video to your website can increase the chance of a front page Google result by 53 times.
Of course, that’s when you do it right. Want to learn more about how to properly optimize your videos for search? Check out these tips from MOZ CEO Rand Fishkin
That’s it. 5 reasons you simply can’t ignore video any longer. We strongly believe you need to include video in your content marketing plans. Need Marketing expertise? Contact us today.